Mailchimp

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Mailchimp
Introduction
Didomi allows you to update your Mailchimp contact attributes with the preferences collected through your preference management platform (PMP).
Implementation
Connection
Didomi connects to Mailchimp on your behalf through API calls using an API key and a server name:
To get your Mailchimp API key follow the steps described in this documentation.
Your server name is the prefix of the URL when you access to your Mailchimp account: https://<server_name>.admin.mailchimp.com/
Your audience_id is also required. It is the id of your Mailchimp Audience where all the contact creations and updates will be done by Didomi. To find your audience id, in your Mailchimp account, navigte to Audience → Manage audience → Settings → Audience name and default → Audience ID
Therefore, every time preferences are collected using the Didomi Platform, it triggers the update of your Mailchimp contact property. You can use the Didomi user's property organization_user_id to identify and link your contacts on both platforms.
Options
Upsert mode: You can choose allowing Didomi to create contacts in Mailchimp, by setting upsert_mode to true. Otherwise, when a consent is collected but the organization_user_id value does not match with any contact in Mailchimp, the consent update will not be propagated to Mailchimp.
Bidirectional flow: Please note that the bidirectional flow is not supported at the moment.
Mapping
Didomi uses the entity contact of Mailchimp and sends the merge tag property when updating a contact. Hence consent events are mapped to the merge tag of Mailchimp contacts.
For the PMP preferences with boolean type, please choose type text while creating audience fields and merge tags: the value that will be transferred to the merge tag will be true or false.
Configuration
Didomi needs the following configuration items to set up the connection with Mailchimp:
Property
Description
Required
Upsert mode
By setting upsert_mode to true you allow Didomi to create contacts in Mailchimp
No, Default value = false
API Key
An API key from your Mailchimp account
Yes
Server
The domain prefix of your Mailchimp account
Yes
Audience id
The id of your audience where all contacts will be created or updated
Yes
Properties
Mapping for properties between Didomi and Mailchimp
Yes
Example
{
    "upsert_mode": true,
    "config": {
        "api_key": "your_api_key",
	"server": "your_subdomain",
	"audience_id": "your_audience_id",
	"properties": [
	  {
	    "id": "EMAIL_NOTIFICATION",
	    "value": "consents_purposes_newsletter_enabled"
	   }
         ]
    }
}
The configuration of the Mailchimp integration cannot be done in the Didomi Console at the moment. Please reach out to [email protected] to get your Mailchimp integration configured and provide the elements listed above.
Hubspot
Salesforce Marketing Cloud
Last modified 2mo ago
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Introduction
Implementation
Connection
Options
Mapping
Configuration
Example