Preference Management Platform
The Preference Management Platform (PMP) allows you to collect your users' preferences regarding communications, motivations, interests or any marketing use cases.
The PMP is based on a unique Configuration Tree on which you can add purposes and preferences. You also have the possibility to customize your widget.
Didomi's PMP allows you to collect the preferences of your users. You can then use these preferences to establish your marketing strategies. The PMP allows you to centralize your users' preferences, which you can also integrate with your CRM and marketing automation tools.
The Didomi API manages widgets and their configuration through the following entities:
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