Load only after positive consent
In this scenario, tags are loaded only after consent (positive or negative). If the user consent status is available because the user has already given consent through the CMP, the user consent status is passed to the tag. If the user consent status is not available yet (the CMP is still displayed), the tag is loaded only after positive consent.
Tags and vendors are split into four categories:
Vendors that block the tag by default
You have nothing to add on your side. The current consent state will be sent automatically on each request.
<amp-analytics type="comscore">
<script type="application/json">{ "vars": { "c2": "1234"}} </script>
</amp-analytics>
Vendors
There is no clear list of vendors that automatically collect the user consent status from AMP. They can usually be identified through their AMP configuration by checking if they reference the consentState
parameter.
List of vendors and their configurations:
amp-ad
with a RTC config
amp-ad
with a RTC configBy default, adding data-block-on-consent
to your tag will block it as well as the bid request until a positive consent is sent. If the vendor can display non-personalized ads on rejected consent, ads will be displayed but no HTTP request will be done to the vendor.
RTC has the advantage to use macros and is able to send the IAB consent string and state if the vendor has implemented the feature on its side. For more information related to the support of the IAB consent string, please contact your vendors.
Example of amp-ad
with the type DoubleClick
and a RTC config with APS
.
<amp-ad
data-block-on-consent
width="300"
height="200"
type="doubleclick"
data-slot="/1234"
rtc-config='{
"vendors": {
"aps": {}
}
}'>
</amp-ad>
Summary
Case
RTC Call
Consent State
Consent String
Ad
Page load
Not sent
Not available
Not available
Not displayed
Dismiss the banner
Not sent
Unknown
Not available
Not displayed
With use of data-npa-on-unknown-consent: Non-personalized
Accept consent
Sent
Accepted
Available
Personalized
Reject consent
Not sent
Rejected
Available
Non-personalized
More information about the amp-ad
with RTC configuration.
amp-ad
without a RTC config
amp-ad
without a RTC configIf you want to unblock an amp-ad
when a positive consent is given, you can add the attribute in their tags.
<amp-ad
data-block-on-consent
width="300"
height="250"
type="a9"
...
>
</amp-ad>
Summary
Vendors supporting non-personalized ads
Case
Ad
Page load
Not displayed
Dismiss the banner
Not displayed With use of data-npa-on-unknown-consent: Non-personalized
Accept consent
Personalized
Reject consent
Non-personalized
Vendors not supporting non-personalized ads
Case
Ad
Page load
Not displayed
Dismiss the banner
Not displayed
Accept consent
Personalized
Reject consent
Not displayed
More information about the amp-ad
without RTC configuration.
Other tags/vendors
If you want to unblock any other tags supporting the data-block-on-consent
attribute when a positive consent is given, you can add the attribute in their tags.
<amp-analytics
data-block-on-consent
type="gtag"
data-credentials="include"
>
<script type="application/json">
{
"vars": {
"gtag_id": "1234",
...
},
"triggers": {
...
}
}
</script>
</amp-analytics>
Summary
Configuration
When is the tag loaded
Default (no data-block-on-consent
)
Tag is loaded on page load.
With data-block-on-consent
Tag is loaded once a positive consent is given.
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