Blocking Behaviors

In AMP, blocking behaviors define when an element (ad, analytics, etc.) on the page can be loaded based on the user consent status collected by the CMP.

You have three possible scenarios for implementing blocking behaviors in AMP with a CMP:

• Load immediately on page load

• Load only after consent (positive or negative)

• Load only after positive consent

Please read the detailed documentation associated with your scenario(s) as getting blocking behaviors correctly configured is a complicated topic in AMP.

Common vendors

Main configurations available for the most common vendors:

Vendor & tag	Load immediately	Load after consent (+/-)	Load after positive consent
comScore and amp-analytics	Link	Link	Link
DoubleClick with RTC config on amp-ad (Ex: Amazon APS, AppNexus, Criteo)	Link	Link	Link
DoubleClick without RTC config on amp-ad	Link	Link	Link
Other tags/vendors	Link	Link	Link