Blocking Behaviors

In AMP, blocking behaviors define when an element (ad, analytics, etc.) on the page can be loaded based on the user consent status collected by the CMP.

You have three possible scenarios for implementing blocking behaviors in AMP with a CMP:

Please read the detailed documentation associated with your scenario(s) as getting blocking behaviors correctly configured is a complicated topic in AMP.

Common vendors

Main configurations available for the most common vendors:

Vendor & tag

Load immediately

Load after consent (+/-)

Load after positive consent

comScore and amp-analytics

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DoubleClick with RTC config on amp-ad (Ex: Amazon APS, AppNexus, Criteo)

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DoubleClick without RTC config on amp-ad

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Other tags/vendors

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