Blocking Behaviors
In AMP, blocking behaviors define when an element (ad, analytics, etc.) on the page can be loaded based on the user consent status collected by the CMP.
You have three possible scenarios for implementing blocking behaviors in AMP with a CMP:
Please read the detailed documentation associated with your scenario(s) as getting blocking behaviors correctly configured is a complicated topic in AMP.
Main configurations available for the most common vendors:
Vendor & tag | Load immediately | Load after consent (+/-) | Load after positive consent |
comScore and amp-analytics | |||
DoubleClick with RTC config on amp-ad (Ex: Amazon APS, AppNexus, Criteo) | |||
DoubleClick without RTC config on amp-ad | |||
Other tags/vendors |
Last modified 3yr ago