Blocking Behaviors
Last updated
Last updated
In AMP, blocking behaviors define when an element (ad, analytics, etc.) on the page can be loaded based on the user consent status collected by the CMP.
You have three possible scenarios for implementing blocking behaviors in AMP with a CMP:
Please read the detailed documentation associated with your scenario(s) as getting blocking behaviors correctly configured is a complicated topic in AMP.
Main configurations available for the most common vendors:
Vendor & tag
Load immediately
Load after consent (+/-)
Load after positive consent
comScore
and amp-analytics
DoubleClick
with RTC config on amp-ad
(Ex: Amazon APS
, AppNexus
, Criteo
)
DoubleClick
without RTC config on amp-ad
Other tags/vendors